1 RSSBLOG.com

The advent of Web 2, quickly introduced the concept of social marketing, which has changed the way businesses go about driving traffic to their websites and blogs. Linking a website to social media channels such a s LinkedIn, Facebook and Twitter helps marketers get their business categorized correctly by search engines. This results in targeted traffic being driven to the websites. RSS (Really Simple Syndication) and Social Media Social media sites such as Facebook, Digg and Twitter rely upon their members who have created RSS feeds so that their visitors can be assured of fresh content.

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Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.

Twitter for Business

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A frequent question from entrepreneurs who are beginning to dip their toes into the social marketing waters is: what mistakes should I avoid when using social networking for my business? Here are five mistakes I identified that some companies make when it comes to social media marketing.

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